The Genre of Double Entendre

There are times when being obscure can be more effective than direct.  For example, the deer repellant Not Tonight Deer, brings about an irrelevant thought (but probably only if you are a man), completely unrelated to deer.  We encountered this deer spray in our attempt to keep deer from eating plants in our garden … especially any Hosta plants you might have.

Clever use of this technique is admirable when you can pull it off this way. In the United States, innuendo and double entendre were rarely used in radio media

until the 1980s when the Howard Stern Show began to push the envelope of what was acceptable on the radio using double entendre. This garnered so much attention it spawned an entire genre of Radio called “Shock jock radio” where DJs will push the limits of what is an “acceptable” double entendre use.

Misinterpretation and offense at double entendre seem dominant today.  It is almost like everyone is trying to outshout each other on how pure they are in their thinking.  We seek words that have no male implications for jobs such as postman or fireman.  We now try to substitute person where we can.  We may even preferentially imply a female position name.

We are living in the make-believe world of an elitist class trying to purge such vulgar and sexist terms like he and she … words that limit gender flexibility expressions for a miniscule population of abnormal thinkers.  Do not jump on me … I meant abnormal in the context that it is far from the normal thing people think.  It is the thought of a very small minority.

Our language is complex, but its intent is still to communicate.  Once we lose the ability to express ourselves in a natural voice because of some irrational fear of offending one or two people who might just encounter our thoughts, will eliminate our ability to communicate at all.

The quest for the perfect becomes the enemy of the good!

The Latest Forms of Crop Subsidies

Perhaps you are unaware that farmers here and around the world are paid to NOT grow certain crops because if they did it would drive down prices so much that all farmers would suffer.  This is a direct result of free market economics. The law of supply and demand.  Read about it in this article if you are surprised.

Most markets, like oil and natural gas, accept these oscillating price characteristics.  Periods of high prices encourage drillers to explore and drill more only to overproduce that results in shutting down wells.  There is little to no “coordination or control” in these free markets … they tend to seek their own natural equilibrium over time.  Of course, if the market players decided behind closed doors to coordinate this, it is called restraint of trade and can be one of the quickest ways to get into prison.  It is also called “market manipulation” in this country.  In the rest of the world, it is still legal and is called the well-known Oil Cartel.  The idea there of course is to control the world supply so that prices stay high.  Fortunately, through energy efficiency and enhanced oil and natural gas supply drilling techniques, we have pretty much limited the impact of this cartel with our ability to supply our own needs … again due to free markets working in this country.

Carbon is now entering the world of supply and demand with Brazil asking for subsidies to stop destroying the Rain Forest … which they are doing to clear cropland to raise cattle and grow soybeans to feed them.  The government refused to stop them because this provided a livelihood for their people.  Seems reasonable again if you can believe and trust that the Brazilian government will pass this on to their farmers.  Evidence that the money we send to other countries to help their people and actually does seems as scarce as hen’s teeth.  You decide. Read the WSJ article here. 

Please remember that payments like this must be made each and every year.  It reminds me of the stories of our National Park rangers who have emphasized that we should not feed the bears in these parks.  The results are always tragic.  Once you stop feeding them, the bears become extremely aggressive and raid neighboring houses.

One can only hope that our national political process will take a careful look at this latest bribe offer and consider whether it really solves the problem, or more likely just kicks the can down the road while encouraging even more bribery proposals.

The Cutting Room Floor

If you have read my blogs, articles, and books over the past few decades you no doubt have heard me talk of the amount of material I write that winds up on the cutting room floor. If you are young, the meaning of this phrase may elude you.

Wikipedia reminds us that the term cutting room floor was used in the film industry as a figure of speech referring to unused or scrapped footage that was not included in the finished film. Outside of the film industry, it may refer to any creative work unused in the final product.

In fact, these scraps called offcuts of film are retained in a special cutting room bin and numbered during the editing process in case they are required later. In some cases, they become films themselves. A perfect case in point is the film The American President where the offcuts became the TV series West Wing. The lesson here for all of us should be to never throw away those offcuts.

But we do. Ideas, especially once posed in written form, can emerge triumphant over time, and be deemed prescient, but only if preserved. It is OK to call an idea “ahead of its time” and “unrealistic” only to see it as foundational to our future. Plus, when we revisit these offcuts, we can often see our bias and insensitivities better than if they were simply swept away or under the carpet.

Then, as time goes on, a new group of young energetic and creative individuals asks seemingly obvious questions about why we still do this or that, or why we don’t do the same. The team looks at each other and often one person … an older one … squints looking into the air and says: “Didn’t we (pick one of these words: try, do, fail at, offer …) that in the past? Does anyone remember the reasons?” Yep, this is proof of institutional or corporate memory being lost.

The reason I offer all this is that our industry has been here before on so many ideas that are being bantered about. “Been there, done that, and we have a plaque on the wall to prove it!” But those who know where it is buried have been deemed “dumb old utility guys!” Most of them simply took a package because there wasn’t much reason to hang around. Way too many are sitting around watching the clock just waiting for the right offer: not to stay … to leave.

Underwater Wineries

This idea came across my Amazon Show this morning and frankly, I really had to wonder.  Aging wine under seawater?  Really??

Well, who knew.  Apparently this is showing absolutely stunning results. Read this article from The Drinks Business

My engineering mind of course goes to all the things that can go wrong.  After all, the bottles will become encased in sea growth … and how would you know if any seawater had leaked in … which would result in an expensive bottle return process plus a loss of trust.

But, apparently my engineering concerns are not well founded.

What I would really like to know is whether they have tried barrels rather than bottles.  Didn’t someone remind them wine is not bottled until it is already aged?

Growing Fat

I have to admit that when I first saw this headline I thought it was one more criticism and commentary on the consequences of this COVID pandemic.

But, no, this is about artificially growing meat fat so that we can improve the tastes of all these artificial meats that have emerged.

Fat is the secret ingredient that defines how meat looks, cooks and tastes,” said Max Jamilly, co-founder of Hoxton Farms, a startup that’s aiming to grow animal fat in the lab. Leading alt-protein offerings — the burgers from Impossible Foods and Beyond Meat, for instance — contain plant fats that lack the meaty taste of the real thing. Hoxton’s big idea is to grow animal fat from animal cells, which would avoid the need to rear and slaughter actual animals.  It is too early to pass judgement on the company which has raised $2.7 million in a seed round (pun intended). But the startup is symbolic of the increasing specialization of the alt-protein sector. Incumbents such as Impossible developed much or all of their technology, but a new generation of startups is focusing on specific solutions such as bioreactor technologies, 3D printers and low-cost alternatives to the serums that are used to grow animal cells.

Isn’t it funny that nobody is objecting to the fact that these fats are problems in and of themselves?  Don’t we have clear evidence that these are the fats that our medical profession condemns?

Why are we now so virtuous because we made them without raising or killing animals?

Am I the only one to see this?