I remember the time when Tom Peters seemed to own the airwaves with his “In Search of Excellence” series of lectures and consulting. His book by that name extolled the virtues and business acumen of firms like Federal Express with their motto: “When it absolutely positively has to be there overnight!”
As my prior blog on them pointed out, they no longer feel that way. When I asked the package delivery agent how I could get my wife’s computer to Denver she said I first had to give her the dimensions and weight and would not answer the question when it would arrive until I did. Little did I know that she was simply following the instructions for the tracking initiation software.
My wife Susan and I lectured using his stories and I recounted my experience at Nordstrom’s with shoe laces in another blog as one more example. People in the audience laughed until it hurt as we recounted story after story in our own lives of how service excellence made a difference.
The word that seems to have replaced “ownership” of a customer’s situation is “monetization.” If it is not saving money or making money it is discretionary. Sure, airlines like Southwest seem to be getting away with this, but I suspect they can easily be disrupted by better value and service. I know from our staff that they no longer buy the cheapest seats on their airline tickets because flexibility has value.
It is interesting to contrast this with things people do seem to care about. The recent win of Tiger Woods is all the rage for golfers. I don’t follow sports but I am sure each has its passionate followers of this or that team. Does it make any sense to talk about “good enough” in these areas? Good enough relegates you to a position pretty far back in the pack.
Nope, I still maintain good enough simply isn’t.
“The Arctic Ocean is warming up! Icebergs are growing scarcer, and in some places, seals are finding the water too hot according to a report to the Commerce Department yesterday from Consulate at Bergen, Norway. Reports from fishermen, seal hunters, and explorers all point to a radical change in climate conditions and historically unheard-of temperatures in the Arctic zone.
Now there is a word I have not seen lately. And, it struck me as refreshing, but a bit odd that the wind industry would be the one to point out that Iowans are gullible if they swallow the idea that wind creates jobs. As we have all learned, there is almost always more the to the story. It was especially remarkable that the article uses the famous movie The Music Man to illustrate the gullibility.
Most of us are fully aware of the concerns about methane released into our environment. It has over 30 times the influence on trapping heat in our atmosphere. So, it was without surprise that the cattle industry came under scrutiny and criticisms for methane release, which is called “bovine flatulence.” Money was being spent studying this, which included research on reformulating the grasses as feedstock to see if these natural emissions could be reduced.