Some ideas seem to attract people. Sometimes you wonder why and at other times it can be a blinding flash of the obvious. This can all seem whacky to straight-laced, conservative people like me.
When the pet rock came out decades ago I was stunned by the almost immediate commercial success. It was obviously not a serious product, but it certainly caught on.
Perhaps these ideas gain popularity just because they are so wacky they can be used as a “gag gift” for birthdays and Christmas. Some ideas seem to gain traction because they push an idea into a new direction or enable people to experience something different. One that we tried for team building is a vertical wind tunnel that lets you experience flight. Needless to say, I didn’t join in that event.
China embarked on one that seemed interesting given the huge natural wonders within its boundaries: glass bridges. Frankly, I hate driving across large conventional bridges in the US. I choose the center lane and grip the wheel like my life depended on it. So, you can probably guess that I am not going to seek out glass bridges.
The following article appearing on www.weather.com, therefore, struck me as especially interesting:
https://weather.com/news/trending/video/chinas-glass-bridge-boom-facing-big-problems
Well then… perhaps this has some pet rock learnings. Or, is it more like the vertical wind tunnel paradigm: you are just not going to do this twice?
I guess that is why I have always wondered how businesses like https://www.medievaltimes.com/ can persist. I went once when our son wanted to go. I haven’t been back… won’t be back. It was great to see the re-enactments and it was fun once…
We in the energy space need to avoid business ideas like this…

That was the sobering thought I heard as a kid about our solar system. On a statistical basis alone, it is almost impossible to believe we are the only planet with life. Admittedly, life on those other planets probably did not evolve the way life did here, but it is something to think about.