Author: Captain Obvious

I remember singing this silly song on long road trips with friends just to make the trip pass more quickly. Of course, you may also remember the “I can see” types of games we played to keep the kids from asking “are we there yet?”

Well, now you can go to the market and buy 99 cans of beer in one box!  Seems a bit silly to me, but the obvious connection has made it a bit of a party sensation.

Witness the following article:

Austin Beerworks releasing 99-packs of Peacemaker Anytime Ale.   Would you spend $99.99 for a 99-pack of Austin Beerworks Peacemaker Anytime Ale? You’ll also probably need a couple of buddies to help you lug the thing through the store. And some room in your kitchen for all that beer. But you can do all that, right?

That’s what the brewery is counting on as they re-launch the name of their pale ale, the very first beer Austin Beerworks ever made. It’s now Peacemaker Anytime Ale — and 20 99-packs of it are releasing in stores tomorrow. Lest you try to make plans ahead of time to get your hands on one (and boy, you’ll need both hands) the brewers at Austin Beerworks are mum about which stores; they’ll reveal them via social media. All will be in Austin.

To be clear, the gimmick is as much a light-hearted joke as it is not a hoax (yes, it’s real, a press release kept emphasizing). Austin Beerworks co-founder Michael Graham said in the release that when they were brainstorming with brand design studio Helms Workshop about how best to launch the brewery’s first official advertising campaign, the idea of a 99-pack was just a funny joke — until it wasn’t. The Helms team had been listing all the situations during which people want to be drinking Peacemaker (“in line for the best BBQ in the country,” “as a pre-workout,” “when the fish just aren’t biting” and the like) and realized that since there were so many, wouldn’t it be beneficial for people to have that many of the beers, too?

“This inspired us to create the world’s first and only 99-pack,” Graham said. “What started out as a joke became very real when we realized how much people love the idea of 99 beers for $99.99.”

What a unique idea: listening to customers and then packaging that in a way that makes them smile … and buy from you.  Maybe something to learn here.  At a minimum, it should be fun to watch how this goes.

 

You would think the world had finally gotten the message about environmental sustainability with all the press releases you read, especially about electric vehicles.  Every auto manufacturer seems to be announcing a dizzying array of cars that run at least in part on electricity.

The press fuels this fervor of course since car manufacturers buy a lot of ad space and that is part of the fuel for the press.  And, the cars themselves drive fervor since they are peppy and fun to drive.  Yes, they don’t make that growl that I have loved for most of my adult life … but they go like a bat out of hell!  Tesla’s soaring stock price seems to be another good sign of progress here, even though the company has yet to turn a profit.

But, there is a darker side to all this that I think we need to address.  The situation is NOT good at all.  The tax incentives that drove Tesla’s success are disappearing, the local state governments are charging more for car tag licenses to be sure they have money to pave the roads, and the price of gasoline is on a steady decline due to lowering demand.  The economics are deteriorating that are part of the formula.

The deal-killer here, in my opinion, is none of that.  It is the FACT that today’s auto industry is not really interested in selling electric vehicles.  Why?  Because they make their money on servicing combustion engine driven cars.  Take a good look at this survey done by the Sierra Club.

Then, with all these same car companies spending billions of dollars chasing a shrinking market the obvious “bust” out of the current apparent “boom” market seems obvious.

The short takeaway to me is: the future of electric vehicles is not as glorious as we have thought it to be.

I am still delighted with my Tesla S and am hoping they introduce a 600-mile range version in another year or two.

A recent article in the Wall Street Journal highlights something terribly important in our world system.  China is experimenting with artificial intelligence (AI) to see how it can improve education.  My take on it is that they have created the digital boogeyman without realizing it.

According to Wikipedia, the boogeyman is a mythical creature used by adults to frighten children into good behavior. The Boogeyman has no specific appearance, and conceptions vary drastically by household and culture but is commonly depicted as a masculine or androgynous monster that punishes children for misbehavior.  Boogeymen may target a specific act or general misbehavior, depending on what purpose needs serving, often based on a warning from the child’s authority figure.

Yep, that is how I used it when my daughters would sneak out of their room to play with each other when they should have been staying in bed.  I told them that the boogeyman hid under the bed and would grab their ankles.  I know, I am now going to be blocked for something I did over 45 years ago thinking it was a silly way to get better behavior.  I also remember being told some things would make me go blind as a kid… so there!

Well, China has upped the game with just that.  Read the WSJ article.

Their plan is to use AI to increase the performance of the 200 million students in school and it appears to be working… at least in part.  Can they and will they truly understand how much of this is the boogeyman effect vs. studying brain waves?  Or, could it just be that they are using something parents want for their kids? aka a better education and a hope for a brighter future… to get them to permit this intrusive Orwellian approach?

After all, it may not be the AI at all that is behind the improvements.  It could just be the myth itself.  But, in the process of saying they were just studying children’s learning, they have unleashed the full power of AI to track human behavior!  Watch the link carefully.  Think about it.

Are we moving in the same direction with our data analysis?  Might Amazon suggest you stop buying certain things because they were harmful to your health?

 

Most of you know full well that we are moving on from decades of “least-cost planning” with portfolios of energy options for supply and demand that are a testimony to the engineering and scientific prowess of many.  We should be rightfully proud.

However, against this backdrop of excellence, we are seeing a barrier to further progress called “cost-effectiveness” especially in the form of the regulatory test used for that goal called the TRC (Total Resource Cost) test.  When this attribute fails to produce a net positive effect we declare the idea or program a failure.

As with all regulatory approaches, we also get a panoply of unintended consequences, which are so broad and deep I will not bore you with a recount.

But, what hit me this morning is that we have stopped considering the long-term effects on some key related questions, especially on fragile resources that have moved civilizations faster than any others:  food and water, and now especially water in certain areas of this country and around the world.

Perhaps we need to reopen discussions around energy and all resources looking to the correctness of their uses.  Water has been priced historically at the cost of acquisition and production in the past.  It is not priced on the next resource acquisition cost which is typically hundreds of times higher.

I am not suggesting imposing higher prices on anyone… what I am saying here is that if we are stuck in a “monetize this” mindset for senior leadership, perhaps the most compelling economic argument is to look into the near-term future and see what incremental costs really are or are about to become.

As we do that, we will see clear economic signals in the balancing market for electricity.  We will see the environmental costs of avoiding forest fires in California.  We should be asking why smart and creative leadership today is stuck where they are?

As we see another calendar year end and assess our situations we are less likely to make promises to lose weight or exercise than in the past.  It seems the years of making those resolutions and failing to follow through has dulled our lofty goals and lowered the bar we intend to set for ourselves.

Susan and I have noticed that simple things seem to make all the difference in people’s lives.  Maybe it has been the result of attending so many funerals and hearing so many stories about those we love alongside discoveries of those we never knew who we simply passed by in our lives.

Sure, they didn’t stop us and ask for our help.  But, we probably noticed a distant look in their eye or some level of sadness in their countenance.

I have been struck by a few of this season’s commercials that point to something we can all agree with and can do repeatedly.  The Chic-fil-A 2 minute TV story” about a child who wanted her family to make a snowman but who were all too busy ends with her giving them the “gift” of an extra hour to do exactly that.

Few of us have extra time in our day that we just waste away.  Many of us are juggling way too many things to add another to a list.  I remember a time in my life with Susan where we would describe our lives as just trying to keep the plates spinning on the sticks in the air fearing that if we slowed down one or more of the plates would come crashing down.

Perhaps the best resolution is to realize that we really don’t have to keep all those plates spinning.  Some will continue to spin if we stop trying.  Others will come down and have no ill consequences.  But, the individuals in our lives who offer us the chance to build a snowman may be the best times we spend.

Carve out time for those you know and love, and be open to spending time with those you meet along life’s journey.

Time connecting with people and showing them your love is never wasted.