Today’s consumers are certainly fickle. All you have to do is to watch how some restaurants become popular while others wither in their shadow. You have to wonder how you can ever predict or even know what customers are looking for these days.
One craving I thought was sacred was the American love affair with chocolate. After all, who can argue with that? Well, I guess if you are THE chocolate company that everyone declares the leader, you have to innovate … but who would expect them to be experimenting with meat … of all things!
Take a look. It may be a lark, but it is not a joke. Read the WSJ article here.
Perhaps this is the model for today’s truly innovative companies. Break the mold and reach far beyond what might normally seem to be the bounded space any market normally thinks exist.