Marketing to Excess

Credit: Getty Images – Men’s Health

I know many of you have been wondering whether beneficial electrification is real.  You lament that you are trapped in an outdated regulatory model and seem stuck waiting for permission to offer customers ideas that might just increase electrical energy use while saving the customer money or offering enhanced comfort affordable.

I think you are missing the point.  People are spending hundreds of thousands of dollars turning rooms in their home into high-tech relaxation areas.  They are installing hyperbaric oxygen-therapy chambers, infrared saunas, steam showers and therapeutic lighting.

And, one of the latest gizmos are sensory-deprivation tanks.  Read about it here. 

Meanwhile utilities are hoping they can get a few people to put in a bit of this or that.

Excess is back in a big way.  No apologies needed.

Leave a Reply

Your email address will not be published. Required fields are marked *