We Need More Mikeys

MikeyAs I reflect on the transitional and rightful questions facing energy industry professionals today, it amazes me to see so many stuck in the rut of old paradigms.

I am not implying that leaders should chase dreams willy nilly, but the spirit of exploration and curiosity seems conspicuously missing.

It is almost as if standing still and doing nothing was deemed the best and safest strategy … which of course it isn’t … but it always appears least risky in the short run.

I was talking to someone about how hard it is to get children to try a new food, and I guess I see way too many parallels.

You really don’t know whether you like it until you try it.  It may not look good, and in some cases, it may not even smell appealing.

But, you will never know unless you try.

Silk is using this angle in their latest Almond Milk TV commercials where their sprout-character challenges a man who has never tasted almond milk but who says he does not like it.

Kind of reminds me of the TV commercial … let’s see if Mikey likes it …

Take a look if you don’t remember or have never seen it: Click Here

We need more Mikeys.


One thought on “We Need More Mikeys”

  1. Hi Joel, That remains nods me of the old story my father would tell me. There was a prestigious private school and they had a problem, the kids refused to eat lunch saying it was yucky food. A new little kid started at this school and he loved to eat! He ate all his lunch while the other kids watched in amazement. After awhile the new kid turned to the others and asked if they were going to eat that porkchop? “No!” “Well, could I have it?” This little kid started eating up all the other kid’s lunches. The students started eating their lunches to keep the little kid from grabbing their food. The teachers noticed this and the headmaster began moving the kid around to every table! Problem solved, no more wasted lunches.

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