Reinventing the Wheel

Thank goodness I am not traveling like I used to.  But if I were still a road warrior, this latest luggage invention would have gotten my attention.  And, for those of you who are still on the road, take a look at this.

There are several things to notice about this.  First, watch how you get drawn into the story.  Remember that this is a Kickstarter campaign ad … they are trying to raise money by pre-selling this luggage concept.  The features of the bag along with the benefits become an integral part of the story.  And, one of the most distinguishing features is the wheel design.  I have to admit, when I saw the picture I was curious how anything so absurd could be an improvement.

Well, once again, you get drawn in and witness how this wheel design overcomes one of the most common problems we have all had with “wheelie” luggage … crossing uneven/changing floor surfaces.  We see it, remember our difficulties, and almost immediately “get it” … case closed …

Then, the deal is cinched when he uses the phone app to locate his missing bag.

Perhaps the only mistake in the ad design are his closing words of attack … not needed … less is more … let it go.

Lots to think about. I almost wish I was back on the road just to have one of these.

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