Retail Big Brother

Courtesy SmartShop Magazine

We Americans resent the concept of government intervention into our lives.  We value privacy and have an almost immediate negative reaction to the concept of Big Brother.

My wife Susan always points to Kroger here in Atlanta who sends personalized valuable coupons out to us showing that they are keeping track of what we buy.  She points out that them keeping track of our buying habits is a bit creepy, but the free coupons for things we buy seems caring.

The balance between creepy and caring depends a lot upon what we know about how our activities are being tracked.  Perhaps it is going to freak you out … but you are now being watched.  Read Consumer Reports article here.

Pretty scary, isn’t it?

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