How much are Americans Willing to pay?

A recent article on customer attitudes toward climate change and what energy companies should do about it is really telling.  To no one’s surprise, customers may want something to happen, but are less than willing to pay to make it happen:

 “To combat climate change, 57 percent of Americans are willing to pay a $1 monthly fee; 23 percent are willing to pay a monthly fee of $40.  Party identification and acceptance of climate change are the main determining factors of whether or not people are willing to pay, with Democrats being consistently more inclined to pay a fee.”

You can read all the details here.

But, the obvious missing data is whether even $40 per person will make much of a dent in the climate change forecast.  I was watching the news this morning where an astrophysicist was talking about how some things might change over the next 100,000 years.  No offense, but I simply do not care nor should anyone else for that matter …

I have enough to worry about that is in the here and now.

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