Eat Your Spinach!


It is funny to me how differently people think about things. When President Bush complained that he didn’t like broccoli, it set off a series of lawsuits. Now, the movie Jurassic World seems clearly to be setting records at the box office while movie critics complain that it is a terrible movie … kind of like complaining that people do not eat their spinach. After all, it is good for them.

Take a look at this rant: Jurassic World is a Huge Mega Hit

I remember Popeye the Sailor who did eat his spinach. He can have the maiden Olive Oil for all I care. Not my type. And, frankly, I like spinach, broccoli, and get this … Brussel sprouts … which my children always called with distain, Brussel bumps! Yes, I really do like them. But, I am in a rare group who do.

If we are going to measure success by what customers buy, perhaps we do have to lower our academic and philosophically elitist standards. We are not wrong … we are perhaps just a bit naïve. That my friends is why I used James Carville’s one-liner from Bill Clinton’s campaign: It’s the economy stupid!

That is why I wrote the book about how measuring temperature is going to turn the energy world upside down … in ways very similar to the reasons why Jurassic World is so popular … people want this type of information. They don’t want to work hard to understand things. It’s the Thermostat Stupid.

If you want a digital copy just let me know.


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