Low Carbon Footprint Meals … Really?

I have to admit, I thought a fast-food chain featuring low fat, relatively healthy food was a winner.  Do you remember the chain from the ’90s, Delights?  It failed miserably.  People like eating fatty, salty, sweet foods … they simply taste better.

So, when I read about restaurants encouraging customers to eat lower carbon alternative meals, I have to admit I am a skeptic.  But it is happening. Read the latest from Green Biz.

Offering customer health information on foods has become pretty standard, but I doubt most people really look.  They like what they like.  You may see people studying the menu on the wall at fast food places, but you won’t see them lining up staring at the health information on each item.

So, to assume you can nudge consumer behavior by telling them how your food was sourced and what that environmental footprint makes me think we are not talking about mainstream consumer behavior … at least not yet.

But, I offer this observation:  I have never seen such a groundswell of enthusiasm around these ideas.  Perhaps it is being driven by corporate greenwashing plus brand redefinitions.  I just don’t know.

What I do know is we are in the fastest migration away from traditional talk around energy and environmental issues in my lifetime.

When I raised my daughters they would roll their eyes as I talked about energy efficiency and productivity work along with energy master planning at Mayo Clinic and elsewhere.

Now I am topically interesting … well … maybe not as interesting as the Kardashians …

It’s hard to make things like this up!

I scan the online energy news coverage sources every morning, and this one caught my eye.  Read it for yourself to see I am not making this up. Read Energy Central’s news. 

Electric vehicles are a flawed technology

That rely on a unreliable power grid to operate……….the biggest flaw of eletricity is that it costs to much money to store it……electricity is very expensive…….electricity is only 100% efficient in heating and lighting loads……motor loads have a lower power factor which means those loads are less efficient……this means energy that could be used to heat or light homes …

Please note I did not change a word nor edit anything.  The headline certainly grabs your attention.  You then read the post and of course, try to check out the author.  Go ahead and try to do that yourself and let me know if you succeed.

Evidently, this was a random rant posted by someone who can’t spell, does not know the difference between “to” and “too” and goes on to rant that electricity is only 100% efficient in this or that.  You have no idea what the end conclusion really is.  Yet, it made it into one of the largest energy information publications with an inflammatory headline.

Please read what is posted carefully before accepting the premise in the headline.

This is pretty scary to me.  Where is the journalistic excellence in our news media?