Have you ever gone out in a big group for a meal and, rather than asking for separate checks, all agreed to split the check. Or maybe you simply threw $10 in a pile in the center of the table for everyone’s on-average $8 lunch. Some at the table only had a bowl or soup or a salad. Some had a crab salad that was priced like a dinner entrée. Some even had an alcoholic beverage, while you had water.
You all see where this is going when applied to our utility business. We should all pay our fair share, but expedience and time seem to make sharing an equally reasonable option. You probably seethed a bit watching someone at the table take advantage, but … after all, you only paid $10, so you probably got over it.
We are seeing this happen today on electric rates and solar. For some reason, after years of using a similar pricing method called net metering, the true cost for solar freeloaders is getting pretty high. Then, as those in charge try to correct this, charging everyone at the table their fair share, they are running into brick walls. Because after all, the people getting a free ride are “doing the right thing” for the planet.
Really? Didn’t I do the right thing by buying an electric vehicle? The cost for my license plate went from $20 to $220 a year because I wasn’t paying my fair share of the costs to maintain the roads. And nobody protested that 10x price increase.
Why was it so easy for the State of Georgia to correct this pricing error, but when the utility tries to correct pricing, it is viewed as evil and unfair?
I have to admit, I have always been fascinated by magicians. I know it is sleight of hand, but even knowing that seems to keep me from seeing what I should be seeing. Yes, I get that some tricks have technical underpinnings like technology-laced apparatus parts and pieces. Obviously, the old sawing the lady in half trick had some of that.
But, the one that seems so simple is the use of distraction, most often with one hand, while the other hand is doing something essential and important to the trick, but you just don’t notice it.
By analogy, our national argument over gun control, ostensibly driven by mass shootings, may be a similar distraction.
At the same time, we are arguing over that, drone technology coupled with artificial intelligence (AI) is making huge strides … so much that the idea of using a person to pull the trigger of a conventional gun may seem archaic in a matter of another year or two.
By analogy, you will see that the world leaders are trying to ban the use of these weapons. Right. It seems we have had decades of bans on chemical weapons and yet bad guys have been and are still using them. Check out what Wikipedia has to say.
Distractions they are. Maybe we should be thinking more about countermeasures given bad guys don’t give up.
There is something to be learned here for our industry in cyber attacks. Maybe the IoT is intrinsically too vulnerable without countermeasures. For example, maybe we should be figuring out who is attacking and then launching counterattacks to wipe out their systems?
I remember singing this silly song on long road trips with friends just to make the trip pass more quickly. Of course, you may also remember the “I can see” types of games we played to keep the kids from asking “are we there yet?”
Well, now you can go to the market and buy 99 cans of beer in one box! Seems a bit silly to me, but the obvious connection has made it a bit of a party sensation.
Witness the following article:
Austin Beerworks releasing 99-packs of Peacemaker Anytime Ale. Would you spend $99.99 for a 99-pack of Austin Beerworks Peacemaker Anytime Ale? You’ll also probably need a couple of buddies to help you lug the thing through the store. And some room in your kitchen for all that beer. But you can do all that, right?
That’s what the brewery is counting on as they re-launch the name of their pale ale, the very first beer Austin Beerworks ever made. It’s now Peacemaker Anytime Ale — and 20 99-packs of it are releasing in stores tomorrow. Lest you try to make plans ahead of time to get your hands on one (and boy, you’ll need both hands) the brewers at Austin Beerworks are mum about which stores; they’ll reveal them via social media. All will be in Austin.
To be clear, the gimmick is as much a light-hearted joke as it is not a hoax (yes, it’s real, a press release kept emphasizing). Austin Beerworks co-founder Michael Graham said in the release that when they were brainstorming with brand design studio Helms Workshop about how best to launch the brewery’s first official advertising campaign, the idea of a 99-pack was just a funny joke — until it wasn’t. The Helms team had been listing all the situations during which people want to be drinking Peacemaker (“in line for the best BBQ in the country,” “as a pre-workout,” “when the fish just aren’t biting” and the like) and realized that since there were so many, wouldn’t it be beneficial for people to have that many of the beers, too?
“This inspired us to create the world’s first and only 99-pack,” Graham said. “What started out as a joke became very real when we realized how much people love the idea of 99 beers for $99.99.”
What a unique idea: listening to customers and then packaging that in a way that makes them smile … and buy from you. Maybe something to learn here. At a minimum, it should be fun to watch how this goes.